How To Run A Successful Home Based Business And Be A Millionaire

If you want to achieve any level of success with a home based business, it MUST provide a Marketing System. Many of us are not able to work outside the home due to several reasons. There is opportunity for all those persons whoever wants to run home based business called as MLM (multi-level marketing) or network marketing. Now the question arises what is MLM? And how it works?

Network marketing business is always being to share the products or services and the opportunity with people you know. One cannot ignore the fact that today; we see more and more people using high tech marketing techniques such as the internet, conference calls and live online webinar trainings. The utilization of these sophisticated, globally encompassing long-distance sponsoring techniques help to develop the network’s in network marketing all across the world.

Here are few points which tell us why MLM is on demand?

  • If people use the product and it works, they become an undying believer. This means that they will stick with the product and probably use it forever- or at least longer than the typical 90 days the most MLM customers stick around.
  • Everyone is an opportunity seeker, but most people don’t want to sell a product or service that they don’t know about or use themselves. By recruiting them as a customer and ONLY talking about the business AFTER they love the product, you have overcome 99% of the hurdles you regularly face.
  • Because they know the product works, this type of business builders will talk to anyone and everyone about it. They will be a ‘die hard’ promoter, and are much more likely to sell a lot of product than someone who is only chasing the money.
  • Even if this type of recruit tries the business and fails, they will continue to use the product because it gives them value and benefit- whether he does the business opportunity or not! This means that your residual income is safe, and will continue to come in month after month.

Constantly demonstrate your leadership traits to every person you sponsor. Once you’ve put in your time and effort to get your network marketing internet business going, you’re building a passive recurring income, which will continue to grow and take on its own identity for many years to come. Take advantage of the financial success possibilities that the Internet has to offer. Internet based network marketing is an influential recipe that can lead to you being a millionaire.

MLM MasterMinds – 3 Ways to Increase the Output of Your Business and Explode Your Profits

First, if you haven’t already, you want to draw out a detailed map of your most productive day. Think about days where you’ve really brought in the money and recreate that on paper.

It’s important to have a schedule; it’s great to have a schedule that works. By mapping out your day, you have time lines to stick to. This will help you keep from getting distracted, if you know you have one hour to answer all you e-mails you won’t spend thirty minutes on one with your cousin. This will also keep you from mindlessly browsing web pages in search of new ideas for your business and instead you will stay focused on expanding the business you actually have. Do this NOW.

Next you want to examine what activities you do that directly bring you money. These activities are your marketing activities, your product building activities, and any other work direct into money making projects. Answering e-mail, your phone, checking web-site stats, surfing through forum and/or websites, key word research, and education cannot be considered direct money making activities. Instead these are activities that keep your business flowing and prepare you for your money making activities. These are the first activities that are best for outsourcing, unless you are outsourcing for increased talent, which is also a very valuable move.

Now, looking at the activities in your business that directly bring you money, it’s probably fairly easy to see that the vast majority of your time is spent on other activities. Since the purpose of business is to make profits the third thing you will want to do now is reorganize your schedule. However, try not to jump right to this step. By first creating a schedule for a normal day you are able to see how to expand you profits, through organization. It is important to be organized before you try to rearrange what you already do. Move things around in a mess so that a few are in the center and you still have a mess, it’s never easy to focus on any one thing when looking at a mess.

By organizing you day to the pattern of your best days you set up the guidelines to a new system of increased profits. Now, I find that if you have new products to build, generally you see a big spike in productive hours but a short drop in incoming profits. However, it is important during the creation of a product, to not stop your marketing campaigns on pre-existing products and to even begin the marketing for your new product, drop a few hints, plan for a few campaigns, build resources in preparation for the launch.

When building a new product I think it works best to focus two solid hours of concentration on the product in the morning. By solid hour I mean no distractions, build your product! In the start of the day your mind is fresh and it is the best time for new activities. In the afternoon, focus a solid hour on continuing the marketing of your existing products, this is vitally important for your new product as existing customers are generally the easiest to market too, keep building that database! Finally in the evening put a solid thirty minutes into developing material and/or actually begin marketing for your new product. Hype it up on forums, give a sneak peak to databases, pre launch is crucially important. This work may inspire ideas for your product, if you have the energy, ideas, and will, put in another hour on your product. This much productive time during the creation of your product screams success, but keep it diversified, so you don’t create an imbalance that requires more time spent on non money making activities later to clean it up.

During non product creation time, I find generally it works quite well to break up your money making activities into three solid one hour blocks. Any new marketing campaigns and activities, focus an hour on in the morning. Existing marketing campaigns and hour in the afternoon, and for other projects you involved in to make money, an hour in the evening if necessary.

Direct Marketing Automation – Your Most Reliable Marketing Strategist

Marketing Automation is an evolving concept and that’s why it does not come as a surprise that only a few marketing companies are actually using it. There are, of course, many companies waiting eagerly to climb the bandwagon, so it is a probability that we will see a decent surge in the number of companies and marketers using the direct marketing automation concept in the coming year.

Modern marketers exposed to the evolving technologies and advanced tools in marketing believe that marketing automation would be at the core of marketing activities of businesses of all types and sizes, in the not-too-distant future and they could be spot-on in their assessment. Marketing automation can be used to bring together tactics, technology, strategies and software to automate and streamline tasks that are repetitive, saving marketing professionals time and effort. Direct automation software can also be used for accurately monitoring and measuring the effectiveness of marketing campaigns and initiatives.

Create Winning Strategies and Tactics

It is commonsense that strategy and tactics are key elements of a successful marketing campaign. Strategies help create the main framework and provide marketers the big picture. Tactics involve the implementation part of the marketing plan. These two elements must work together in synchrony for direct automation to produce results.

Automation tools must be customized to make an impact on every business, depending on the size and nature of operations of an enterprise. It must also be suitably tweaked to meet individual marketing strategies. However, some elements of marketing automation are constant to all. These include generation of quality leads, conversion of leads to sales, increasing revenue, nurturing prospects for future use, and personalizing the experience of customers. In many ways, marketing automation focuses beyond direct sales.

Helps Nurture and Develop Long Term Relationships

Marketers believe that by using the right marketing software platform, they can nurture human relationships more effectively. Nurturing long term relationships is central to effective marketing.

Marketing Automation works through the process of automated tracking and monitoring of individual prospects on the company’s website. The marketing team can use the various automation tools to decipher prospect’s interests, needs and goals. It provides marketers the input needed to create personalized campaigns based on user behavior. Direct marketing automation tools can be used to create enticing offers that are sharply relevant to each individual prospect.

With the best automation software, you will be able to collect data about prospects which can help in grouping them based on their common interests, behavior and demographics. The segmentation of customers is a much desired marketing activity because not only does it save marketers time but also helps take the guesswork out of larger marketing campaigns. Management of campaigns can become easier and the campaigns can become more focused and effective.

Direct marketing automation tools are being effectively used for monitoring social media campaigns. Its growing popularity stems from the fact that automation is easy to use, affordable and has the ability to create strategies that can be long term winners.

Why Building a Successful Business Relies on Consistent Marketing

Keys to Consistency: How to get into a marketing rhythm to boost your business income

Let me ask you a question. How many of you NEVER missed a day sending your newsletter, posting daily social media, or publishing a blog post?

That’s what I thought… Guilty!

What’s funny is that deep down we know the importance of marketing our business consistently, but SO many entrepreneurs and business owners are an epic fail at delivering on that promise.

What keeps us from marketing consistently?

Why is inconsistent marketing so hurtful to our reputation?

How can we put a plan in place to make consistent marketing easy?

This article will provide answers to each of these questions and help you get on track with better consistency for your business marketing.

What’s Not Getting Done in Your Business – A Self Assessment

How many of these inbound marketing tasks are not being consistently done in your business?

  • Daily social media posts
  • Weekly blog articles
  • Weekly or bi-monthly newsletters
  • YouTube Videos
  • Posting and participating in LinkedIn and Facebook groups

Or these other valuable marketing efforts that will build your brand recognition and boost your business?

  • Networking and keeping in touch with connections
  • Commenting on other blog posts
  • Podcast and Webinar booking and promotion
  • Following up with sales leads

If there are items you are not getting done, then you are leaving money on the table. Why is it we do that to ourselves?

The Big Lies We Tell Ourselves About Why We Don’t Market Consistently

  • I don’t know what to write about. True, staring at a blank computer screen is not inspiring. One way to avoid this is to create a marketing calendar. This is one central document that you can use to map out your promotions for the year and ensure your marketing messaging themes align with it.
  • I don’t know what my audience cares about. This is a lame excuse; there are clues all around you. For one you can survey your list and followers to find out their biggest challenges. Secondly you could do keyword research to find out the high-searched topics. Third, see what others in your field are blogging about. What topics caught your attention?
  • I’m too busy. True, it’s easy to be loaded up with client deadlines and appointments. I know this happens to me the most. There are a couple of ways that even busy business owners can market regularly. The first is to get a marketing assistant. If you don’t personally have the time or discipline to get a weekly eZine out for instance, an assistant can post the articles on your blog and preschedule them to go out in your email marketing program. The same is true for your social media. You can delegate some of your social media to a reputable resource who can curate content and preschedule it using a tool like Hootsuite.
  • I am a terrible writer. No problem. If writing is not your thing, you can record short audios or videos instead. You can even record yourself talking out an article and have it transcribed. You can pull your articles from other materials you have written such as your book, workshops, and webinars. Finally, there are many talented writers that can take your concept and turn it into an article written with your voice.

Why Inconsistency Hurts Our Business So Much

It’s easy to think that if you miss a weekly email newsletter it’s no big deal. But when you publish a weekly newsletter, its making a promise to your readers.

When you miss that connection, it breaks your promise. Not only does that weaken your relationship with your list, but it can lead to mistrust.

When you communicate consistently with your readers it builds a trusting rapport and connection. They look forward to seeing your emails rolling into their inbox. Don’t let them down.

Plus, inconsistency can lead to your readers to forgetting about you.

They move onto the next most exciting ‘guru’ in their inbox who connects regularly with them. Then when 2 months later when you finally send out a newsletter, they delete it or mark it as SPAM thinking, “Who is this? I didn’t subscribe to this newsletter.”

How to Reform and Become a Consistent Marketer

  • Schedule time for your marketing. Book an ongoing weekly appointment for you to curate your social media, write articles, publish newsletters, create email blasts, and develop freebies for your list. It could be “My Business Monday”. Promise yourself to keep that time set aside for marketing your business.
  • Create an idea file. Whenever you come across emails, articles, and quotes that inspire you, save it to a folder in your email or make an Evernote list of “article ideas”. Use this as your source of inspiration when stuck on a topic to write about.
  • Develop an editorial calendar. This acts as a roadmap to keep you on track with topics, messages, and promotions. This way your marketing messaging is in perfect alignment with your promotional efforts.
  • Get help. If your business is growing fast and you don’t have time to handle all the marketing yourself, congratulations! Even if you do have time to handle your own marketing, outsourcing it can free up time for you to spend on profit-generating activities. Plus, someone who specializes in social media, blogging, and copywriting etc. can often produce better results in less time.

Imagine how your business could grow if you were organized and consistent with your marketing. Make the commitment today to make marketing your business a top priority and watch your business grow!

And if you are looking for help in online marketing, we can help! Contact us today to discuss your needs and how we can help you get consistent with your marketing.

Are you guilty of not being consistent with your marketing efforts? Tell us why in the comments – do any of the above resonate with you or is it something else?

To your success,

Business Owners – You’ve Selected the Wrong Market to Sell To, Here’s What You’re Missing

What I’m about to tell you about is nothing short of the foundation of all successful businesses. Yet most business owners are only vaguely aware of this and don’t spend much time thinking about it, when they should spend most of their time thinking about it.

What is it?

It is a complete and exhaustive understanding of the characteristics of your ideal customer.

All business owners know who their customers are, don’t they? Not exactly.

Don’t misinterpret the point I’m making. You should know your customer about as well as you know your spouse. (I said about!)

Why is this so important?

Once you know the characteristics of your best customers, you can then seek to clone them by finding prospects that fit their profile.

This doesn’t happen by accident – it is a very deliberate process that is more involved than it appears at first.

Let’s start from the beginning – how do you go about selecting a market to begin with?

Selecting a Market

No matter what business you are in, you need to carefully select the market that you will be selling to. If, for example, you do home remodeling in the Seattle area and you define your market as ‘homeowners in the greater Seattle area’, you are in doomed to failure.

If you go with this approach, your message will be so broad that it won’t strongly appeal to anyone. When everyone is your customer, no one is your customer.

Getting this right is of utmost importance because your marketing message will be tailored specifically to your chosen market. The reality is that a poor message aimed at a well-selected market will produce far superior results than an amazing message aimed at a poorly selected market. Spend the time to get this right.

Narrowing the Market

Once you have a market in mind, narrow it down. Consider these aspects when narrowing your market:

  • Do you have the ability to reach the market affordably and efficiently?
  • Is your market known to be responsive?
  • Do you have an understanding of the market – can you empathize with their needs and desires?
  • Do you have a natural affinity with the market?

The more you can narrow your market, the more you can tailor your message to their specific trigger points. Your message should resonate strongly with your chosen market segment while simultaneously being of no interest to everyone else.

A Gold Mine

If you’ve done this right, you are now building a highly responsive and engaged customer base that finds value in your products or services.

Don’t stop here.

The largest expense for most businesses is customer acquisition. Once you have them, sell them additional products and services, don’t try to recruit additional constituencies with different messaging. The hard work is done! Now is the time to work on maximizing customer value. Here are just a few ways to do that:

  • Communicate more frequently – not just offers, but useful info and humor
  • Reward your regulars with special deals
  • Turn your products and services into a subscription service
  • Group your customers by level of engagement and develop strategies for moving low engagement customers ‘up the chain’ – one-time offers, free samples, buy 1 get 1 free, etc.

The Bottom Line

A lot of work goes into market selection. Don’t overlook this aspect of your business. Pay very close attention to the characteristics of your best customers. Determine what they have in common and develop strategies to find more of them. This will ensure your marketing message is relevant and allow you to maximize the value of each customer you acquire.